You have selected your real estate agent; don’t forget to hire a stager! Often in the home selling process, professional services like photography, cleaning, and hiring a realtor are the top priorities on the list but hiring a home stager is considered optional. Home staging should not be optional but instead considered an essential visual merchandising strategy for the home.
Home staging is a marketing tool that focuses on the presentation of a home to the real estate market to promote a faster sale for top dollar. Home staging should also be used as an advertising tool to visually prepare your home for the real estate market. Home staging helps to sell a home by promoting its best features and showing the home in the most aesthetically pleasing way to potential buyers. Home staging highlights features of the property, adds value, and helps to present the house as a model home. Be sure to place just as much thought and consideration into home staging as other marketing tools considered in listing your real estate.
Promoting the sell of a property through home staging allows potential buyers a vision of how they will live in the home. According to the 2017 National Association of Realtor’s Profile of Home Staging, “77% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.” Buyers find it easier to visualize a property when it is professionally staged and elicits a positive image. Visually, buyers can move in and imagine how the home will meet their specific needs. Staging a home offers a return on investment by presenting the home and creating an atmosphere which entices, attracts, and motivates buyers by visually marketing the property. Home staging can promote the sell of your home; un-staged homes receive an average of 10% less at closing, according to Home Staging Resource.
A home stager can help visually prepare your home for the real estate market and it has proven to be an effective real estate marketing strategy. On average homes that are professionally staged sell for 10% or more than the homes that were not professionally staged. Will you hire a professional home stager to help market your home? When considering marketing a home, a listing agent, photographer and Multiple Listing Services (MLS) is high priority on the marketing list. Allow a home stager to help visually prepare your home for the real estate market!