Staging Secrets: Appealing to Buyers

Atmospheric Home Staging is a Dallas, Texas based home staging company. Generally, when you think Texas real estate, I’m sure Chip and Joanna Gaines come to mind, along with country rustic home decor, traditional charm, and large scale homes (everything is bigger in Texas y’all!). Located in the Dallas –Fort Worth metroplex, Dallas is a metropolitan city known for its modern appeal, Tex-Mex cuisine, and arts districts which is quiet different than traditional Texas characteristics and aesthetic.

 Photo By Redfin

Photo By Redfin

Each city has cultural and regional differences, attractions, unique cuisines, and shopping which creates variety from one city to the next. This feature makes for one of the greatest challenges in home staging-- appealing to a diverse audience of potential buyers. After all, the goal of home staging is to attract a large numbers of buyers, sell faster and reduce the time on the market, and sell for the most amount of money. Geographically, the attraction can shift drastically, so how does Atmospheric Home Staging continue to appeal to buyers?

 Atmospheric Home Staging

Atmospheric Home Staging

The secret to Atmospheric Home Staging’s designs is transitional furnishings and most of all- the proper use of COLOR. Each staging design first chooses a color scheme specific to the property to be staged. Color is used consistently in each design to convey a message and attract the attention of buyers. Current color trends and metal tones are top of mind while use of color that is not alienating is the focus in each design. Each property to be staged starts from a color selection that will compliment the house’s architectural style and interior finishes. Generally, stagers tend to use a very neutral palette, which is safe, but Atmospheric Home Staging is not afraid to use accent colors or pops of color to showcase a space in its best light. Great use of color that is appealing to a large demographic of home buyers is the focal point of each home staging.

 Atmospheric Home Staging

Atmospheric Home Staging

Recently Redfin shared home staging experts secrets to appeal to buyers in 37 cities across the United States. Here are my top 5 favorites that I can also relate to in my staging: 

Miami, Florida: Bring in light, trendy furniture, and warmth

“The first and most important step for a good staging is to understand the space –  to feel it, to mind its age and the neighborhood that it’s in. Once that step is reached, the staging should be easy and inspiring enough to attract potential buyers. Every space either in a house, a condo or an office is different! The modern style can be projected as simple and cold, however, a good staging will always bring its warmth and comfort. Good staging will showcase the room’s focal point because every room has a focal point! Lastly, the staging has to be balanced with color, pattern or texture.” – Clara Godbey Home Staging + Organizing

Washington D.COversized artwork is a must

“In Washington D.C., monuments and museums are a part of everyone’s daily ‘visual vernacular’ living in our nation’s capital. Eyes here become accustomed to oversized art, despite the small size of most homes. With that concept in mind, we find using oversized art is one of the keys to setting the tone for the luxury staging that our clients require in a market where the average priced home starts at $500K. D.C. Metro area buyers view approximately 8 to 10 properties an outing, therefore, it makes sense that seeing a colossal octopus or a mural-sized sunset helps buyers remember our staged properties above all others.” – Masterpiece Staging + Design

 Masterpiece Staging + Design

Masterpiece Staging + Design

Indianapolis, Indiana: Showcase greenery and natural texture

“Indianapolis is a uniquely cosmopolitan city in the sense there’s still plenty of nature that has been preserved within the city, as well as the surrounding suburbs. It’s not unusual to pass a few farms on your morning commute into the city or to see a Maserati passing a tractor on the highway. As a result of this diversity, buyers are naturally drawn to greenery and texture in homes. I receive quite a few requests for roughly textured, imperfect wood pieces in a diverse range of homes, from the modern farmhouse and rustic industrial style homes to mid-century modern homes as well.” – Elephant in the Room Home Staging| Redesign

 Elephant in the Room Home Staging| Redesign

Elephant in the Room Home Staging| Redesign

Salt Lake City, Utah: Adding rugs, art and small objects that feel personal

“The most successful staging is making a space feel like it hasn’t been staged at all! Making the space feel lived in and cozy is really important. Adding rugs, art and small objects that feel personal like books and knick-knacks helps buyers to imagine how they could live there with their own things.” – City Home Collective

Boston, Massachusetts: Place furniture away from the walls

“One of the ways I like to make a room look larger is to furnish the space by floating the furniture away from the walls creating conversational settings. Many of the properties I stage in and around the city of Boston have a smaller square footage to work with. You would think spreading out the furniture close to the walls would make a room feel larger, but actually using this floating technique will open up the room making it feel more spacious.

A popular trend I’m seeing in and around the city is staging with a Scandinavian influence. We love to work with a home that has white walls and light-colored wooden floors where we can use clean lines and a simple staging setting with soft color accents.”- Boston Modern Staging

 Boston Modern Staging

Boston Modern Staging

Here's the full report: See original post from Redfin